Notes, data and thoughts on influencer marketing

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Go to the profile of Jökull Sólberg
Jökull Sólberg4 days ago3 min read

Takumi’s position on the CAP guidelines

In April 2015, fashion label Lord & Taylor engaged 50 fashion influencers on Instagram to sponsor personal posts highlighting spring dresses from their new #DesignLab collection. Lord & Taylor is seeing the benefit of paying for endorsements from creative…

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Go to the profile of Takumi
TakumiApr 53 min read

Is the new Instagram algorithm bad for brands?

Instagram recently announced its intention to move away from a linear timeline towards an algorithmic feed.

Whichever way you look at it this is bad news for brands — unless they can evolve ahead of the platform.

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Go to the profile of Takumi
TakumiFeb 93 min read

The Half-Life of Instagram Posts

Engagement on Instagram posts accrues surprisingly fast

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Go to the profile of Takumi
TakumiFeb 53 min read

Supply side payments for on-demand platforms

Payments are tricky. Although Stripe and Braintree have been around for a while there are various restrictions that make it complicated to integrate payments beautifully in app experiences. Geographies, interoperability, price and speed especially are…

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Takumi Blog

Thoughts, notes and articles from the Takumi staff

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Go to the profile of Takumi
TakumiFeb 42 min read

Crunching the numbers on social media influencer engagement

Takumi campaigns achieve ultra high engagement rates by mobilizing micro-influencers and letting them choose the campaigns they work on directly through a platform they trust. Takumi optimizes for authenticity and reaches…

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Go to the profile of Takumi
TakumiDec 8, 20152 min read

Job Openings, December 2015

Takumi is a funded startup with offices in London and Reykjavík. We believe that marketers and inspirational…

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Takumi Blog

Thoughts, notes and articles from the Takumi staff

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